Industry Blogs

When combining data from multiple sources, take only what is relevant. Even ancillary data that gives a holistic view of a customer is extre

Building a Roadmap within the Salesforce Marketing Cloud can be a challenging task that needs to be executed with perfection.

In this modern era customers are demanding! Manual processes often help improve your internal funnels.

Technical debt is something that is prevailing in almost every organization; some choose to act while others choose to ignore it.

DMP enables brand to reach precisely defined audiences with relevant messages at the right time in the purchase funnel. DMP “Data...